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Our Principles

Our mission is to win the hearts of parents through their child’s wellbeing. Born out of desire to provide the best for our own children, Joona Baby lives by three principles:

Our promise to endusers. Our product users need extra care and love. We promise every product is designed and made from highest quality with our users in mind, including our own children.

Our integrity. Integrity identifies and defines Joona Baby. We believe in making the right choices guided by principles over profit. Joona Baby exists in the trust of our customers, suppliers, and stakeholders.

Our workplace. Employees are our family and make Joona Baby possible. We are committed to providing a workplace that is fair and fosters growth. Our employees are treated the same as our customers.

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