Inspired by mother's love

We are an international brand that holds very dearly at our core the desire to provide the best and safest products to families including our own.   

 

Our story

As a parent of two young and active boys, I was constantly on the lookout for sanitizing products that are instant-acting and effective without compromising the safety of their well-being. After trying many products on the market, Julian (my Joona Baby's other half) and I decided to embark on researching and creating the ultimate sanitizing solution that I can use for my own children with complete peace of mind. It started with a few tester bottles back in 2018 and since then, the perfected solution - Joona Baby's first product, Baby Fresh, has become a constant in our parenting journey.
(Giang, co-founder)

We believe that you don't have to make a choice between what is effective and what is safe. Our promise is to bring you quality family-care products without any compromise to the safety of your baby and the whole family. 

More on our mission statement in here

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Expertly selected Korean traditional ingredients